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Between 20,000 and 40,000 freedom and adventure fans and enthusiasts are expected to roll up this year for the Swiss Harley Days in the picturesque town of Lugano, where the 26th edition of the annual European HOG® Rally will also be taking place. The biker event will be bigger than ever: from Thursday 29th of June to the 2nd of July, the city will be transformed into a freedom lovers' village featuring live music, demonstration guides, Harley-Davidson Expo and HOG areas, guided tours and the legendary Harley parade. Alongside Harley-Davidson there will also be the Jeep® brand as official sponsor of the event, contributing to turn the 4-day event into an unforgettable experience, with a dedicated area to visit, the opportunity to test drive Jeep® vehicles and many other surprises.