JSET: JEEP® IS ALL SET FOR WINTER 2014 JSet is the design concept that characterizes lounge bar locations customized by Jeep® in fashionable and exclusive resorts and aims to provide all those who share the same values of adventure, authenticity, freedom and passion as the legendary American brand, with a point of reference and a meeting point for dining or unwinding with a cocktail, live music and dj-set.

Shuttle services are offered to JSet location guests to present and experience the extraordinary features of the Jeep range even during moments of relax and leisure.

Guests at JSet events are offered the opportunity to discover more about Jeep models and to book a test drive for customers or 4x4 enthusiasts who want to improve their on-road and off-road driving skills and receive information on each model in the lineup.

After the 2014 summer début at the Blue Marlin in Ibiza, the first Jset in the Arab Emirates opened on December 12th in the cosmopolitan city of Dubai with an exclusive launch party. Customized with Jeep stylistic elements in black and white and open all year, the Blue Marlin Dubai is an elegant "beach club" and one of Dubai’s major leisure venues. It will be the ideal meeting place for the many Jeep enthusiasts in this area.

Today, the international JSet circuit includes some of the most famous destinations of the international jet set: from Monte Carlo to Marrakech, from Ibiza to Courmayeur, as well as the exclusive skiing resort of Cortina d'Ampezzo, which this winter will become part of the prestigious list of Jsets personalized by Jeep®, underlining the strong connection between the DNA of the Jeep brand and the mountains and outdoors sports, ideal settings for testing 4x4 technology, reliability and safety.

Some Jsets are open all year and others only in the summer and winter seasons. Together over the years, they have welcomed thousands of guests, offering test drives and in depth information about Jeep models. An extraordinary success that has convinced the Jeep® brand to continue in 2015 with the opening of the Jset in Moscow.

Check out the photos and Join us at the Jset!