Jeep® UK has once again partnered with the NFL International Series to become the Official Car Supplier in the UK for a third year.
The announcement to back the popular American football series for another season came in advance of two International Series Game (ISG) matches – Minnesota Vikings vs. Pittsburgh Steelers on Sunday the 29th September and; Jacksonville Jaguars vs. San Francisco 49ers on Sunday the 27th October both played at Wembley Stadium, London.
Jeep® were also present at a number of fun sporting programmes in the run up to the ISG games including the Regent Street Block Party on Saturday 28th September and the Fan Rally in Trafalgar Square on Saturday 26th October. The crowd at Trafalgar square attracted over 70,000 fans this year before the game the day after which had an audience of 84,000.
As Jeep® is the Official Car Supplier to the NFL, the brand’s UK owners and fans have access to a host of incentives during the season, leading up to Super Bowl XLVIII in February 2014. For example, recently fans had the chance to win a pair of VIP tickets to the Jacksonville Jaguars vs. San Francisco 49ers game by engaging with Jeep® on Twitter.
"This partnership once again sees two iconic US names coming together in a spectacular manner,"says Jeep® UK.
"Supporting the NFL is a great opportunity to showcase our range of cars, including the fantastic new Jeep® Grand Cherokee 4x4, while enjoying some great sport. We look forward to developing the relationship even further."
"WE ARE THRILLED TO HAVE JEEP® RETURN AS OUR PARTNER,"says Marc Reeves, the NFL’s International Commercial Director.
"The alignment with a storied American family of brands, a fantastic base of products and an exciting road ahead is a perfect fit. In addition, our shared focus on enhancing the fan experience has come to life through wonderfully impactful NFL-themed executions through the UK, and we look forward to jointly delivering even more during this season and beyond."
Head to Jeep®’s Facebook to stay posted for upcoming activity and see more photos from the NFL games.