Jeep® has today announced an exciting sponsorship agreement between its legendary Grand Cherokee 4x4 vehicle and the National Geographic Channel’s prime time programming in the UK.
The seven figure deal, which started this week and runs for one year, is the biggest in the history of National Geographic Channel and was created and negotiated by Sky Media and Maxus Partnerships.
Every day the National Geographic Channel’s prime time programming will be introduced using Jeep®’s powerful Grand Cherokee imagery and identifiers – drawing a close association between these two iconic brands. More than 1,300 Grand Cherokee sponsorship idents shown over the year will reach 2.7 million upscale male viewers.
"This partnership once again sees two iconic US names coming together in a spectacular manner,"Damien Dally, Head of Brand, Jeep®
As part of the sponsorship, a programme of activities including short form content, a pop-up dealership in London’s National Geographic store, a second-screen app and a competition have been created to support the campaign.
National Geographic Channel’s award-winning creative team will be producing a series of documentary-style content pieces, bringing to life the unique aspects of the Grand Cherokee. National Geographic presenter Tim Shaw (Car SOS, None of the Above), who is a keen motor enthusiast, will act as spokesperson for this stunning 4x4. These spots will run across the Sky Media portfolio reaching 6.4 million upmarket men in the UK.
Damien Dally, Head of Brand, Jeep® and Chrysler UK says: “The Grand Cherokee target audience are inherent adventure seekers, and this partnership with National Geographic allows us to align with exciting programming as well as create bespoke content that resonates with them.”
Sophie Lintott, Brand Partnerships, FOX One Stop Media, adds: “We are delighted to have Jeep® Grand Cherokee on board as sponsors of National Geographic Channel. We feel it’s an excellent brand fit, with both companies being closely associated with innovation and quality – brands that you can trust.”